Technology Council of Northwest PA

Converting browsers into buyers is becoming essential in today’s marketplace. This conference will provide the tools necessary to convert Web site traffic into leads and or sales.

Featured speaker Holly Buchanan is a top-tier consultant from Future Now Inc. - a nationally recognized New York City digital marketing optimization company. Future Now is a leading voice for increasing online conversion rates, and is the firm behind the two New York Times, Wall Street Journal, and USA Today bestsellers on the subject. Buchanan’s presentation will cover how your business can find new markets, generate leads, and convert and retain customers.

This conference is recommended for anyone - from small business owners and marketing professionals to top executives.

“The impact the Internet and e-commerce has on business and the economy today is so significant, there is no reason for any business to not be using the online channel,” said Cathy von Birgelen, Program Manager of the eMarketing Learning Center @ eBizITPA. “At this year’s conference you will gain insights from leaders in online marketing and persuasion architecture to find creative ways and new approaches to make your Web site an important part of your marketing strategy.”

• When: April 17, 2008
• Where: Bayfront Convention Center - Erie, PA
• Time: 8:00 a.m. - 3:30 p.m.
• Cost: $129 (includes breakfast, lunch, and access to exhibits)
• For more information and registration go to: www.ebizitpa.org/kingconversion